A few days ago, Google unveiled Hotpot, nothing to do with that Lancashire culinary delight, it's Google's foray into one of the fastest growing areas of the internet - location based software.
So should Facebook, Yelp and the rest be worried by Google"€™s fast progress? They won't be surprised, yet Facebook is still to launch location based recommendations alongside it"€™s Places feature. And what could it mean for you?
Hotpot takes Google Places"€˜ features, ratings and reviews and adds a more personal touch, a recommendation platform "€œpowered by you and your friends."€
Whilst Place Pages mostly aggregate review data from external sources, with Hotpot, users will be able to
rate and review businesses directly from their Google-linked profile. Ratings and reviews are tracked with a counter on each profile, and likes and dislikes are remembered and used in Google"€™s recommendation engine.
The Hotpot interface is friendly and looks aimed directly at everyday people. While Hotpot works well with Places data, its high impact and clean, and the grid based design just displays the most essential data until you click deeper.
Hotpot integrates tightly with your Google profile:
We think so, here"€™s why:
What do you think?
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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