Now that mobile accounts for over half of all web traffic and the mobile web is beginning to mature, it's important that marketers fully understand the ramifications of the seismic shift in device use.
This infographic gives a few quick and useful ideas for getting started. It's based around the idea that the key to success with mobile marketing is to be there, bit quick and be noticed. These are certainly useful areas to base the basics of your strategy around, although there is obviously a lot more to mobile marketing that that!
If you're currently looking at your mobile marketing strategy, then check out our newly updated 7 steps mobile marketing guide.
Thanks to Katapult for publishing this infographic
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
This blog post has been tagged with:
=Turbocharge your results with this toolkit containing 7 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
