With the current rapid rise in mobile usage, it's interesting to see these predictions of the path of the mobile consumer into the future. This infographic from Vouchercloud identifies six streams shaping, changing use in mobile devices:
1. Cloud and Mobile Data: By 2018, 90% of mobile traffic will be from cloud applications including video/audio streaming, social networking, online gaming and online storage.
2. Mobile Commerce: M-Commerce is expected to grow over the next 4 years, as already 90% of consumers are using their smartphones for 'pre-shopping'. Did you know that more than 50% of Amazon shoppers bought their purchases online in the first quarter of this year!
3. Mobile in Retail: Retailers are focusing on interactive in-store experiences, in future, they will use more QR codes and NFC (Near Field Communication), for engagement and ease of payment with voucher and discount offers.
4. Mobile Visuals: Anticipated growth in mobile video as consumers will 'curate a visual gallery'.
5. Business and Mobile Consumers: Brands are being more personalised and localised with consumers via social media, and are realising benefits from the use of data mining.
6. Lifestyle and Environment: Consumers are more ethical and will pay more for ethical and environmentally sourced products. People moving to 'self diagnosis' by using their smartphone cameras to send pictures to medical experts! 
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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