Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn a corner. A wide array of new apps, innovations and improved experiences mean buying from a mobile device has never been easier, and will only get more so.
Forrester forecast that thanks to the removal of barriers to m-commerce over the next four years, things are going to hot up fast. Purchases from mobile devices will double by 2020 reaching an impressive 250 billion dollars worth of transactions.
So for any marketers out there working for ecommerce sites, you need to make sure your mobile experience is as slick and seamless as possible. And no that doesn't just mean having a mobile responsive site. It means fast load times, simple forms, easy payment options and much more.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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