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Recommended link: Clash Group announcement
All marketers are familiar with the increasing adoption of mobile browsing, however, it’s worth considering the averages conceal seasonal changes in mobile usage, particularly over holiday periods.
New data from the Clash Group, a Performance media company that offers targeted advertising services in both mobile and wider digital markets is seeing significant increase in interest on mobile devices amongst its clients:
Clash Group’s clients cover a very broad range of sectors - major retailers, daily deals sites, airlines, banks, charities, telecoms and gambling. The stats are averages across 47 major clients, but it was the retailers, daily deal sites, charities and gambling clients who saw the most significant increase in consumer interaction with their digital ads over the first week of December 2012
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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