Transform Your Marketing Annual Membership

Limited Time Offer: up to 66% off Membership

Transform your marketing and develop your marketing career

Keep yourself (and your team) up-to-date, improve your marketing results and learn new skills to develop your professional career with an integrated system of guides, templates, micro e-learning and a personalized learning plan.

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Your marketing challenges

Our marketing solutions

Your marketing challenges and our marketing solutions

You need to create or refine your Marketing Strategy to hit your targets.

Our research suggests 50% of businesses don't have an integrated strategy. Create one using proven best practice with the Smart Insights RACE Growth System.

You've been tasked with a new marketing channel or technique and need to learn it fast.

Learn new marketing skills, fast with our quick micro e-learning, which will help you achieve a specific job to be done.

You need to get your marketing team aligned and up to date with the latest marketing techniques.

Create a high performing team through comprehensive online learning, integrated with our template library.

You don't know where to go and who to trust with marketing advice.

Our resources are created by experts and are practitioners, consultants, trainers, and published marketing authors.

You're unsure about where to start or what to focus on first.

Use the RACE Growth System and Personalized Learning Plan to benchmark your current marketing strategy or skills and get recommendations on where to make improvements.

You're feeling stressed about planning a successful marketing campaign.

Ready-to-use guides and templates will take you through campaign planning and channel strategy step-by-step.

You're worried you're missing out on valuable skills you need to climb the career ladder.

Since we keep all our resources up-to-date, you'll always be at the forefront of new tactics and innovations.

RACE Growth System

Using the Smart Insights RACE Planning Framework you'll create, or optimize, your marketing strategy.

With the range of skills you'll acquire in channel marketing, along with the strategic knowledge of planning you'll gain using RACE, you can improve your career prospects by showing colleagues, managers and future employers that you are a well-rounded marketer with a wealth of knowledge and experience.

Personalized Learning Plan

Benchmark your current marketing abilities against how important they are to your current company or role. Discover your strengths and weaknesses and get a tailored personalized learning plan with recommendations on how to improve.

This will make sure you're working on the important skills you need to develop in marketing. Retake the assessment as many times as you want to see your marketing skills improvements over time.

Guides and Templates

Gain access to over 100 guides and templates covering essential marketing skills such as marketing strategy and planning, social media, SEO, paid media and campaign management.

Ready-to-use templates, created by our marketing experts from proven best practice save you time when creating internal documents so you can produce campaigns plans, audits or content timelines for projects you're currently working on.

Learning Paths

Learning Paths and micro-learning Quick Wins are actionable e-learning modules that are designed to help you learn or develop new skills when time is short. Each Learning Path and Quick Win is integrated with our library of templates, so you can apply your learning as you go.

These skills help you achieve in-depth knowledge of specific channels over time so you don't need to commit to a time-consuming training course.

What are the benefits of membership for you?

Join 500k+ marketers just like you who are getting ahead with our membership

Keep-up-to-date - Our 150+ marketing guides and templates help entry-level and junior marketers cheat the learning curve and enable seasoned marketers to get ahead of the game.

Improve results - Create or optimize your Marketing Strategy using the renowned Smart Insights RACE Marketing Framework.

Create a high performing team - Your marketing team will be aligned, highly skilled and generate the results you need to hit your targets.

Learn new skills - You’ll have access to RACE, our comprehensive planning framework, which teaches you higher-level strategic and integrated marketing planning to mature your skills and aim for more senior roles.

Develop your career - Grow yourself professionally and prove your worth to your company with our online learning modules.

Build your confidence - With your updated knowledge and new skills, you'll be able to speak confidently to your peers, get buy-in and investment from colleagues and start branding yourself as an expert.