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strategy to move the needle fast

Start fixing key parts of your marketing today—with RACE as your guide

User Licences

• Single user access

Strategy & Planning Toolkits

Don’t start from scratch—use proven templates and step-by-step guides to tackle key parts of your digital marketing plan today.

• RACE Digital Marketing Strategy & Planning
  RACE Digital Marketing Strategy & Planning Learn the fundamentals of defining a RACE digital marketing strategy to support the future growth of your business.
• Marketing Strategy and Planning
  Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
• Marketing Campaign Planning
  Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
• Startup and Small Business
  Startup and Small Business The templates and guides in this toolkit will help the owners and marketers working in startups and small businesses to rapidly learn the success factors for increasing online leads and sales for their business.

Digital Channel Essential Toolkits

Win on the channels that matter most. Access expert advice and best practices to improve key digital activities now—not later.

• Content Marketing
  Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
• Digital Experience Management
  Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
• Email Marketing & Automation
  Email Marketing & Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
• Search Engine Optimization
  Search Engine Optimization If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
• Social Media Marketing
  Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
• Google Analytics 4
  Google Analytics 4 Google Analytics 4 is a fantastic tool, but to get the most from it and gain commercial value from your digital marketing, it needs careful setup. Our resources take you through the steps you need to customize it for your business, and give advice on using data-driven insights to improve your marketing.
• Paid Media
  Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google Ads, Social media and Display ads.

Learning Paths - Accredited Certifications

Build job-ready skills with bite-sized, practical training. Each path includes templates so you can apply what you learn right away.

• RACE Practical Digital Strategy Certification
  RACE Practical Digital Strategy Certification You'll qualify as a RACE Digital Marketing Strategist, an expert in creating and implementing integrated digital marketing strategies and best practices to achieve your business goals.
• Campaign Planning Certification
  Campaign Planning Certification You'll qualify as a Campaign Planning Specialist, able to plan, manage and optimize a digital marketing campaign using proven best practices.
• Digital Experience Certification
  Digital Experience Certification You'll qualify as a Digital Experience Specialist, able to make mobile and desktop website designs more persuasive using our insight-driven approach, and using Google Analytics to identify improvements and recommend best practices.
• Content Marketing Certification
  Content Marketing Certification You'll qualify as a Content Marketing Specialist, able to engage and persuade your audience and to develop a more strategic approach to manage your content marketing activities.
• Email Marketing & Automation Certification
  Email Marketing & Automation Certification You'll qualify as an Email Marketing & Automation Specialist, able to create targeted, relevant messages to prospects or customers and use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
• Google Analytics 4 Certification
  Google Analytics 4 Certification You'll qualify as a Google Analytics 4 Specialist, able to customize it for your business and gain powerful insights which assist the marketing funnel.
• Search Engine Optimization Certification
  Search Engine Optimization Certification You'll qualify as a Search Engine Optimization Specialist, able to review and improve social media marketing, audit and develop your social media strategy and make better use of the major social networks.
• Employee Development Certification
  Employee Development Certification As a Marketing Manager, you'll be able to use a structured approach to evaluate individual and team marketing skills and create an action plan for improvement.
• Digital Transformation Certification
  Digital Transformation Certification You'll qualify as a Digital Transformation Specialist, able to audit the current contribution of digital marketing to your organization and then create a plan to improve the contribution by defining activities to plan, manage and optimize digital media, digital experiences and digital data.

Advanced and Sector Toolkits

Want to go further? Upgrade to unlock toolkits for sectors, teams, and next-level tactics that move the needle fast.

• Agency Growth and Management
  Agency Growth and Management Win and keep more clients with our templates to review key agency processes for pitching work and managing projects. Our templates also cover website design and build projects plus inbound campaign planning and management activities.
• Branding for Businesses
  Branding for Businesses Ultimately, marketing is one brand competing against another, yet best-practices for branding don't get the attention they deserve. Our digital branding and storytelling guides recommend how to develop your digital brand.
• Business-to-Business Marketing
  Business-to-Business Marketing Are you a B2B marketer? Use our resources developed to plan, manage and optimize B2B Digital Marketing. This toolkit includes all our resources developed specifically for integrated Business-to-Business Digital Marketing.
• E-commerce / Retail
  E-commerce / Retail Our E-commerce toolkit recommends best practices to increase sales and profitability of transactional E-commerce sites including retail, travel and financial services. The main focus is on multichannel retail sites.
• Integrated Lifecycle Marketing
  Integrated Lifecycle Marketing Covers best practices for integrated communications across the full customer lifecycle with separate guides on KPI frameworks and managing customer acquisition, conversion and retention aimed at mid to larger-size organizations.
• Managing Digital Marketing Teams
  Managing Digital Marketing Teams This toolkit has been created for managers responsible for integrating digital marketing better into their organizations. It reviews the options for structuring marketing teams and roles needed.
• Managing Digital Transformation
  Managing Digital Transformation Our Managing Digital Marketing Transformation toolkit gives larger organizations strategic and practical recommendations on how to manage the change, new processes, technologies and teams needed by Digital Transformation.
• Managing International Marketing
  Managing International Marketing This toolkit is designed to help medium to large organizations with multiple products manage their marketing campaigns across multiple countries and those looking to start running international marketing campaigns.
• Sector Technology Innovation
  Sector Technology Innovation Review all options for integrating Marketing Technology across the customer lifecycle to deliver competitive advantage for your business.
  
  Sectors covered include B2B, financial services, healthcare and pharma, retail, travel and not-for-profit.

Rebrandable Templates

Skip the blank page. Upgrade for access to editable templates you can brand for clients or internal use.

• Includes a licence to rebrand templates
  Includes a licence to rebrand templates Rebrand our most popular templates and use them as your own. Licenced for use on your clients and customers.

Online Masterclasses

Stay sharp with expert-led webinars covering new trends and tactics. Available live or on-demand

• Access to all live and on-demand masterclasses

Inclusive Assistance

Need support? Upgrade for access to onboarding, success managers, and expert guidance when it counts.

• Assigned Customer Success Manager
• On-boarding and reviews throughout the year
• Consultancy Options (additional charge)