Create a winning plan to boost your leads and sales from digital marketing. Join thousands of
smart marketers unlocking the secrets of digital marketing strategy and planning.
How advanced is your digital marketing strategy?
For many, the answer is, 'there is lots of room for improvement'.
Our latest research shows that many businesses are struggling to take advantage of the power of integrated digital marketing since they aren't using a strategic approach or following best practices for optimizing digital channels.
47% of businesses don't have a digital marketing strategy.
62% of businesses rate their digital marketing strategy maturity as 1 or 2 out of 5.
Each of our core toolkits has a Digital Maturity Grader where you score the maturity of a business between 1 and 5 across the success factors on the left. Members use this to set targets for improvements before creating more detailed audits and action plans. Members can also assess their personal digital marketing skills gap in our Digital Skills Grader and learn where—and how—they can improve.
How do you know where to start?
Whichever stage you are at now, there is always room for improvement. But only IF you have the right mindset to make improvements to your skills and the process for creating and implementing strategy.
To succeed in the future you will need to allocate time, both to enhance your skills and make improvements to your marketing.
With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start to develop your skills and take action. Choose the wrong information, method, or template and you could waste your time (and cost your company or client lost revenue). Not to mention the cost of failure to you professionally.
But it doesn't have to be like this.
If you want to do things differently. If you're determined to get straight to the right answer....
....relax, you've found it
The Learning Paths and editable templates in each Smart Insights toolkit are designed to help members rapidly review and improve their knowledge and results for a key technique in modern marketing. The process is structured using the Smart Insights RACE OSA process.
In the Digital Marketing Strategy toolkit the process is...
500K+
people and companies using RACE, all over the world
250+
best practice processes, templates and courses
20+ years
of RACE being used to improve marketing results
Become a digital marketing strategist using our certified RACE Learning Path and templates.
Our 15-minute modules are used by:
Grow your business by using our tried-and-tested RACE Growth System process and editable templates.
Our Standard Operating Procedures (SOPs) are used by:
Smart Insights toolkits are comprehensive collections of our resources covering a key technique in digital marketing. They're designed as a practical, efficient way for members to learn about the latest concepts and techniques in our online courses and take action by creating audits, playbooks and action plans.
We have 20+ toolkits in total, with 10 core toolkits like this one, covering the essentials of digital marketing that are relevant to every business. Pro members benefit from more specific toolkits covering topics such as Agency management, Digital Branding, B2B marketing, Sector innovation and Digital Transformation.
Many online marketing courses have endless videos or text to skim through. Our toolkits are different. They help members improve their effectiveness and contribution within the workplace using a unique, visual, practical format to help you quickly learn, develop your strategies and take action across the RACE customer lifecycle using...
Smart Insights is the brainchild of Dr Dave Chaffey who, according to the Chartered Institute of Marketing, is "one of 50 gurus who has shaped the future of marketing". He has consulted on digital marketing strategy for over a hundred businesses including 3M, Mercedes-Benz, Barclaycard, HSBC and many smaller businesses.
"Growth of 40% - 60% over the last year...I would not hesitate to recommend membership"
Elizabeth PeinE-commerce ManagerTrusted by
... plus marketers, consultants, entrepreneurs, agencies and SMBs in over 170 countries
Trying to keep up with the latest developments, takes so much time.
But with Smart Insights resources, like the digital media updates tracker, it feels a lot more approachable. What I’ve found immensely satisfying is the coherent structure for marketing planning, whereby all resources are integrated around the RACE Framework.
Alex SemperCEO and Co-Founder Semper Fi DigitalThe Smart Insights system of audits, templates and guides helped facilitate the implementation, management, and measurement of successful Facebook and LinkedIn, campaigns. In particular, the Agency Growth Toolkit helped with processes and documentation for agency selection, managing requests for proposals (RFPs), and more.
Sandy PerlmanFractional CMOFor the cost of a day out at a seminar, you get a year’s worth of authoritative, expert information that saves time, trial and error, and confusion.
Smart Insights delivers outstanding results at exceptional value for money with resources that are available in seconds, 24/7, wherever you’re connected.
Arnold FerrierConsultant, Best4SystemsCopyright © Smart Insights