Last year Nike spent $6.2 billion on sponsorships. That's certainly one way to keep your brand awareness high. But for those of us who don't have a few billion burning a hole in our pockets, co-marketing partnerships can be a great way to open new markets, attract new customers or simply boost sales.
For example, the music streaming service Pandora partnered with Honda, Ford and Subaru to offer free music streaming to drivers. They gained 14 million new listeners and generated over 900 million in advertising revenue. Take a look at the infographic below to learn more about digital partnerships.
Thanks to CIM for publishing this infographic
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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