Download Premium Resource – GDPR briefing guide
Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries.
Access the GDPR and ePrivacy briefing for marketing professionals
This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on IoT devices.
Key takeaways:
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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