A great reminder from tech commentator Robert Scoble speaking to a recent conference showing how digital marketers should create experiences in context.
According to Scoble, context is…
Knowing your customer in deep detail
A personalised experience based on where you are
A new way to work, do more faster
One specific trend he pulls out is, integrating Wearable Computing which he predicts will combine:
Big Data
Computation
Sensor Data
Social Network Data
Location Data
It was interesting to see this example of social context available specifically for brands working in the winery industry from Vintank.
Thanks to @Jas (Jasdev Dhaliwal) for flagging this up to me in Twitter.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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