Marketing Qualifications and Training from The IDM

The Institute of Direct and Digital Marketing is the official marketing skills training and qualifications partner to Smart Insights.

• View All Marketing Qualifications from The IDM
• View All Marketing training courses from The IDM

Study options for qualifications are designed to offer maximum flexibility, including online learning (students study from many countries), central London part-time, day-release, intensive and in-company programmes.

About the Institute of Direct and Digital Marketing

As the UK’s only government-approved Institute for the professional development of direct and digital marketers, the IDM offers a broad range of practitioner-taught training courses and internationally recognised professional marketing qualifications.

Dr Dave Chaffey of Smart Insights has worked with the IDM since 2004 when it developed the world’s first qualifications in digital marketing. Dave continues to be actively involved in the development and delivery of the IDM qualifications as an examiner, tutor and advisor.

How can an IDM qualification help me?

• All IDM training is constantly refined so that everything you learn is right up to date
• Delivered by marketers for marketers, means you’ll be able to directly apply what you learn
• Whether you need to learn a new skill or boost an existing one, there’s a course for you
• Gain an IDM qualification and you’ll be recognised and respected as an expert in your field
• Confidence that your marketing skills and knowledge are in-depth, relevant and robust

The IDM Portfolio of Qualifications

Study options are designed to offer maximum flexibility, including online learning, central London part-time, day-release, intensive and in-company programmes.

Digital Marketing Qualifications

• Certificate in Digital Marketing
• Diploma in Digital Marketing
• Masters (MSc) in Digital Marketing

• Certificate in Direct and Digital Marketing
• Diploma in Direct and Digital Marketing
• Masters (MSc) in Marketing Management

Award, Certificate and Diploma levels

• The IDM Award in Search Marketing
• The IDM Award in Social Media
• The IDM Award in Email Marketing
• The IDM Award in Data Management

Designed and delivered for marketers by marketers, click here to choose your next training course.

For more details on any qualifications or training courses, please contact The Institute of Direct and Digital Marketing.