The main platform developments this month were Twitter Digits and the relaunch of Facebook Atlas which we report on in our Social Media section. We also heard about Google's reinvention of email through Inbox - although there's not much to report on just yet, we'll have to see when it officially goes to Public Beta - request your invite here!
This month we’ve been focusing on an aspect of Digital Marketing that you don’t hear discussed very often, but we think will be discussed a lot more in the future as more businesses start to get the fundamentals of digital marketing right. That’s Digital Marketing Optimization - check out our post for why we see it is important and how the best results will go to those businesses who succeed in getting People, Process and Tools to work effectively together as shown below.
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This focus on Digital Marketing Optimization is part of our #ActionableAnalytics campaign where we hope to help marketers make the most of the insights available to them in tools like Google Analytics. Making attribution modelling work for you is one of the key issues since we learned in our recent research that less 10% of marketers claim to use attribution in a sophisticated way - learn more in our guide to attribution modelling using Google Analytics.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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