Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital media to deliver more relevant, contextual, responsive communications, a common theme in this roundup is that options for targeting through digital marketing are not being fully exploited by many.
76% of marketers don’t use behavioural data - this is the shocking finding in this new research from Razorfish. Reviewing the implications of this, Dan Bosomworth gives his 5 recommendations for a real-time marketing blueprint.
Digital Marketing budget allocations 2014 - this summary shows the proportion of marketing budget allocated to digital channels. There is a huge range in % spend on digital according to business sector and maturity. How much of your budget is allocated to digital media?
In March we announced the first Smart Insights Digital Impact 2014 conference - take a look at the programme if you need to learn about best practices to managing digital marketing transformation and integration to deliver more relevant communications and experiences.
We’ll combine talks and workshops from our Expert commentators and B2C and B2B brands like Autoglass, Bupa, Domino’s, RS Components and Tesco covering all the key channels we cover in our monthly roundups and articles.
Competing with content marketing - we published a new infographic giving 7 steps to compete with content marketing.
B2B Video marketing examples. It’s easy to forget that YouTube can be an important platform for social media marketing with sharing now integrated with Google+. It’s also the second biggest search engine. In March, Neil Davidson, gave 5 examples of how video can be used to give an impact in B2B and brand marketing including the following video which demonstrates the essence of the Intel ‘Look Inside’ campaign.
New managing SEO checklist - we created this free download to help marketers review their approach to SEO, plus we have a companion Managing content marketing checklist.
Integrating SEO and content marketing. With Content marketing, social media and SEO now being managed together by more businesses Gavin Llewellyn looks at the options for integrating them.
A case study of integrating SEO and content marketing - a case study showing how the Met Office manages their content marketing and SEO together.
Targeting and segmentation options to improve conversion - a post from Mark Patron showing how opportunities to target are often missed.
Ecommerce conversion rate benchmarks - we have updated our compilation to include the latest published in 2014. We have also updated with the latest mobile adoption statistics for 2014.
Content governance guidance - 5 content governance tips to keep your web experience relevant from Suzanne Richter
4 ways to use a preheader in your marketing emails - a practical article from Mark Brownlow showing a simple yet powerful way to get your message across.
Email open and clickthrough statistics - we have updated our compilations to enable email marketers to benchmark their performance using the latest figures from 2014.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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