Adopting the latest marketing technologies and techniques before competitors has always given options for companies to get an edge. 2013 has been no exception, we have reported on many new innovations across all the main digital services in our weekly and monthly updates. Now I'm thinking through which of these will be significant enough to become mainstream trends in marketing practice in 2014.
I'm writing this short post to get feedback on which new marketing techniques or digital technologies you are investing in now which you weren't a year ago and which you see as significant in the year ahead.
Please add to the comments or use the short hashtag #marketingtrends2014 plus your suggestions for the tools or techniques which you see as significant for you or your business in 2014 and explain why.
I'm deliberately not mentioning any specific techniques or technologies at this point since I want to ask an open question rather than lead the discussion.
If you feel I'm "jumping the gun", remember that retailers already have Christmas plans in place with the BBC reporting that Harrods and Selfridges launch Christmas in July with Costco, Kmart and Walmart following in September...
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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