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See what's includedResearch has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them.
The positive results from Salesforce show:
The results suggest that sales and marketing metrics and goals are aligning, that they have regular communication and empathy for each other. In turn, supporting each other to succeed. This research is very positive for the effect marketing has on sales, in supporting their efforts. Perhaps marketers are now targeted on leads, quality of leads and how they actively impact sales. Whatever the reason, it's a good thing for both sales and marketing.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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