Scarcely a day goes by without a new announcement from a social network or search engine which could theoretically have some impact on digital marketing. This leads marketers to spend vast amounts of time searching for and checking the latest updates, and then trying to work out if they will mean they need to change how they conduct their marketing.
That is why we've done the hard work of tracking, researching and assessing the marketing implications of the 17 most important updates so far this year from the major platforms that digital marketers use to promote their business. Now you can see at a glance what changes there have been this year, and click through to an article on each change to get analysis of the implications of the change. Well be updating the table regularly throughout the year, so you can see all the most important changes in one place.
For more detailed information on all the significant updates from digital marketing channels, going back several years, expert members can download our digital media cheatsheet.
Download Expert Member resource – Digital Media Cheat sheet Our Digital media cheat sheet is aimed at helping Smart Insights Expert members to keep track of the free and paid media options so that they're not missing out on any of the latest developments.. Access the Latest digital media updates tracker
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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