When we talk about managing marketing teams, the emphasis is usually on building up a culture which inspires devotion and innovation. When looking to change company culture managers often have a hard time getting people to align themselves with what they envision the culture should be. That's where I think this graphic can be really useful. It shows the key breakthroughs in the history of managing human collaboration, right from tribes to the most innovative organizations in the world.
The chart doesn't specify any examples of the final 'teal' tier of human collaboration. But I think examples like Valve and Spotify show how self-managing teams can be incredibly efficient and effective.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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