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Recommended link: New Media Age - Top 100 Interactive Agencies 2012 (Digital Magazine Download)
In this alert, relevant to larger UK companies who commission larger agencies, we’re flagging up the publication of this annual listing of digital agencies. It’s broken down into categories of marketing, technical and design and build agencies plus media buying agencies varying in fee income from £92 million for Sapient Nitro to £2.8 million for Unboxed Consulting.
A new feature this year was this regional breakdown, showing leading agencies outside London and the South East:
Also relevant to agencies and consultants who can see the fast growing sectors, an interesting KPI is efficiency which is income/staff - the best performers are around the £285,000/team member level. The report shows strong growth in performance in many agencies despite the economy, showing the strong demand for digital marketing agency and consulting services.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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