New data forecasts show how the number of connected devices is set to explode, approximately doubling the rate seen in 2014 in just three more years. Interestingly, it is the areas that already have the most connected devices which will see the biggest increase.
North America, which leads the world in connected devices per person is set to have over 11 connected devices per person on average by 2019. This mean a typical family home with four people in may have 44 connected devices!
All these connected devices will be creating data, and lots of it. This raises privacy concerns, but also the possibility of understanding customers far better than we do now. Would you want your Smart fridge to tell advertisers that you are out of Yogurt, so all day programmatic advertisers are paying to get ads on your Smart TV which introduce you to new brands of Yogurt? You might not fancy it, but Yogurt advertisers certainly will. That is why the connected home is such a major trend for marketers this year.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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