Learning Paths

Using NotebookLM AI for Marketing

How to use Google's NotebookLM for marketing

Notebook LM from Google is less well known than the main Generative AI platforms such as ChatGPT, Gemini, Claude and Perplexity, but we think it deserves its own module to showcase it, because it provides a simple, yet powerful tool useful for marketers that is more focused on research, planning and reporting.

Learning objectives

By the end of this module, you will be able to:

  • Explain the difference between NotebookLM and other Generative AI tools and understand its limitations
  • Use NotebookLM for different marketing planning use cases

The module is in these sections:

  • Learning objectives
  • What is it?
  • Why is it relevant for marketers and what are its limitation
  • A video tutorial from Dave Chaffey explaining how to use it

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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