Learning Paths

Using Google AI Studio and Gemini for Marketing

Reasons why you might want to switch from ChatGPT (at least for some use cases)

For many marketers, ChatGPT has become the ‘Go To’ Generative AI tool for creating copy, analysis, research and planning. We think Gemini 2.0, when accessed via Google AI Studio, is well worth as a look by marketers to use alongside ChatGPT.

In this module, you will learn why this combination of Google tools represents a new option that is worth considering and see examples from different users showing why.

Learning objectives

  • Understand the benefits of using AI Studio, particularly in switching from ChatGPT
  • Identify different marketing use cases AI Studio
  • Review how you can use it to improve your productivity and knowledge

The module is in these sections:

  • Learning objectives
  • What is it?
  • Why is it relevant for marketers?
  • Video tutorials giving examples of use cases

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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