Learning Paths

Using AI for email marketing

Learn how you can use AI to improve the effectiveness of your email marketing and create customer-centered emails

Module purpose

When used correctly, AI can help you improve the time it takes to create, craft and structure effective emails that communicate your goals with your audience.

In this module, learn how you can use AI to improve the effectiveness of your email marketing and create customer-centered emails.

How is the Learning Path structured?

  • Objectives
  • Creating customer-centered emails
  • Crafting effective subject lines with GenAI
  • Structuring effective emails with GenAI
  • Email communications strategy
  • Summary

Learning Objectives

  • Use Generative AI tools to improve email structure
  • Use Generative AI tools to improve effectiveness of copywriting for email
  • Understand other approaches using AI to improve your email communications strategy

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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