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Learning Paths

Using AI for Copywriting

Learn how to optimize your copywriting using AI to make your marketing copy more compelling and increase efficiency

Module purpose

In this module, learn how to optimize your copywriting by using AI to make your marketing copy more compelling and increase your efficiency for producing and reviewing copy.

Using examples, we’ll show you techniques – like prompt templates and prompt chaining – to efficiently create more specific prompts that deliver better quality output.

How is the Learning Path structured?

  • Objectives
  • AI copywriting tools
  • Developing your AI writing process
  • Creating on-brand copy
  • Creating a policy for managing AI copywriting
  • ChatGPT for Web copywriting
  • ChatGPT for Search marketing
  • ChatGPT for Social media marketing
  • Summary

Learning Objectives

  • Understand the different AI copywriting tools available
  • Learn how to develop your AI writing process
  • Understand how you can use ChatGPT to help you with web, search, social and email copywriting

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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