Understanding the latest SEO ranking factors
Learn the latest important SEO ranking factors that can affect your position in search results, with a focus on Google search
Module purpose
SEO is one of the most effective and low-cost ways to drive quality visitors to your website. This module will guide you through maximizing the visibility of your organization’s products and services, understanding which levers to pull to make the biggest impact on results, and following core principles of website optimization.
Last reviewed and updated: September 2023
How is the Learning Path structured?
- Objectives
- SEO ranking factors
- Why are the key ranking factors?
- Page experience signals
- Core Web Vitals
- Measuring and reporting on Core Web Vitals
- Optimizing you Core Web Vitals
- Summary
Learning Objectives
- Identify how SEO is affected by ranking factors
- State how ranking factors can affect your position in search engines
- Understand how to optimize your page experience performance
2023 update
Contains updated information and guidance on the impact of AI-generated content on SEO, E-E-A-T updated ranking criteria and Google Search Central Essential guidelines (formerly Webmaster guidelines).
Any Paid Membership is required
This module is in the Search Engine Optimization (SEO) Learning Path
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