Understand principles of machine learning and AI

Learn the key concepts of Machine Learning and Artificial Intelligence and how it can impact your email marketing

Module purpose

Much of the media hype around Artificial Intelligence and Machine Learning technology tends to focus on futuristic visions of driverless cars and creative directors being replaced by AI programs.

In this module we look beyond the hype at how AI and Machine Learning can be applied by most businesses in marketing, and you’ll see their effectiveness when used with email marketing.

How is the Learning Path structured?

Objectives
What is Artificial Intelligence?
What is Machine Learning?
What is Deep Learning?
How AI and Machine Learning are used in email
Summary

Learning Objectives

Understand the key concepts of Machine Learning and Artificial Intelligence

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This module is in the Email Marketing and Automation Learning Path

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