Test and optimize subject line effectiveness

Learn how to optimize your email subject lines to increase your chances of engagement

Module purpose

By optimizing your subject lines for your target market, you can increase the chances not only that your email will be opened, but that it’s opened by the right people.

This module will equip you with the skills to improve your email subjects lines through testing based optimization.

How is the Learning Path structured?

Objectives
What is subject line optimization?
Why is subject line optimization important?
How to write your subject lines
Approaches to devising the subject line
Using emojis in email subject lines
Using personalization in email subject lines
Using a pre-header to improve user experience
How to test your subject line effectiveness
Tools for testing subject lines
Summary

Learning Objectives

Consider alternatives for subject line from common options
Test the engagement with your email subject lines
Optimize the subject lines of your email marketing

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here