Structure a plan using SOSTAC®​

Module purpose

Knowing where to start is often the hardest thing when writing any type of business or marketing plan. It’s equally true for an omnichannel or digital marketing plan.

To create a strategy that works, you’ll need an effective overall framework and set of processes. PR Smith’s SOSTAC® framework is a popular tool since it suggests a structure and process for creating and implementing any type of marketing or business strategy.

It’s well worth learning. We recommend using our template Example marketing plans (SOSTAC®) to learn how to structure plans – it covers a business-to-business and business-to-consumer example.

Module structure

• Objectives
• What is SOSTAC®?
• Why should you use SOSTAC®?
• Situational analysis
• SMART Objectives
• Strategy and Tactics
• Actions and Control
• Relating SOSTAC® to RACE
• Simplifying SOSTAC®
• Summary

Learning objectives

• Structure a plan with PR Smith’s SOSTAC® framework
• Relate the SOSTAC® and RACE planning frameworks.
• Apply Opportunity > Strategy > Action as a simpler, optional form of SOSTAC® for creating your plans.