Set up email nurture and retargeting

Review the options for using email marketing to encourage conversions and sales

Module purpose

To encourage purchase by prospects, sending automated reminders or nurture messages to prospects delivered by email, SMS and push notifications are still highly effective, so should be a key part of your always-on communications strategy.

Our popular Email sequence contact strategy template will help you align your automated email activities with your nurture objectives.

Module structure

Objectives
Types and goals of nurturing emails
Layered targeting approaches
Designing a retargeting or nurture communication strategy
Designing a nurture sequence
Test your understanding Summary

Learning objectives

Create an automated communications strategy using email marketing and other forms of messaging to nurture leads through to sale or other marketing objectives
Understand techniques to increase the relevance and response of these emails

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This module is in the Email Marketing and Automation Learning Path

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