Set up ad retargeting
Learn the principles and 7 best practices for ad retargeting
Module purpose
Ad retargeting should be an essential part of the marketing ‘armoury’. It’s particularly relevant to transactional businesses like retail, financial services, and travel brands – yet it’s not so widely used in other sectors.
In this module, we’ll see how it can be applied in any sector.
Module structure
- Objectives
- What is retargeting?
- How does retargeting work?
- Where can you deploy retargeting?
- Why is retargeting important?
- Best practices for retargeting
- Test your understanding Summary
Learning objectives
- Understand the principles of ad-retargeting
- Review the ‘off-site’ options for where and when to use retargeting
- Explain best practices for retargeting
Starter or Pro membership is required
This module is in the Campaign Planning Learning Path
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