Set social media goals

Learn how to set SMART objectives for your social media marketing including overall and specific goals for the social networks that are important to your business

Module purpose

Aligning social media campaigns with your business goals can be really tough. Especially as there isn’t a ‘correct’ answer when setting social media goals.

In this module, we’ll show you how to use a data-driven approach to improve your social media marketing, starting with SMART objectives so you can see whether you are hitting your targets.

How is the Learning Path structured?

Objectives
Why it’s important to use SMART goals for social media
Understanding different types of social media goals and KPIs
An example of setting a simple goal
Define your goals and how to measure them
Examples of social media goals in action
Consider how you will report on how your goals are achieved
Summary

Learning Objectives

Set suitable marketing communications goals for social media
Understand the linkage between social media goals and actions to hit targets

Any Paid Membership is required

This module is in the Social Media Marketing Learning Path

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