Review your use of different email types

Learn how to identify effective email types for use in different situations and review and improve your current emails

Module purpose

Most business owners today use email marketing campaigns to promote all sorts of services and products, from babysitting services to mobile phones and beyond. However, delivering the right type of email to a potential customer can be a difficult task to master.

In this module, we will show you how, when done correctly, email marketing provides business owners with the ability to reach more customers and, in turn, increased sales.

How is the Learning Path structured?

Objectives
Overview of different types of email
Understanding the reach of email
Welcome email
Newsletters
Promotional campaign
Seasonal/Special events (Black Friday/Cyber Monday)
Re-engagement or reactivation emails
Cart abandonment emails
Combining email types for lead nurture
Summary

Learning Objectives

Identify the key components of high-quality emails for different situations and applications
Evaluate the value of integrating email marketing as part of lead nurturing

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This module is in the Email Marketing and Automation Learning Path

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