Privacy law requirements for digital communications

Learn about the general requirements of privacy laws that digital marketers should ensure their communications activities comply with

Module purpose

Most companies and brands will want to comply with these laws for ethical reasons and to ‘do the right thing’ by their customers but, there are also financial penalties.

This module focuses on consumer privacy and data protection laws which affect the main digital marketing channels including email marketing, search marketing, social media marketing, online PR and websites.

How is the Learning Path structured?

Before you begin
Objectives
Understanding consumer data privacy
Organizational data governance and data processing requirements
Obtaining consent for data collection under the European GDPR
The US CAN SPAM law
Summary

Learning Objectives

Summarize the main privacy law requirements that digital marketers need to comply with when managing a website, email or SMS messaging or advertising
Understand how different elements of data protection and privacy law such as governance and consent affect the collection and processing of customer data

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

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