Review opportunities for using email for acquisition and retention

Learn how to recognize the different opportunities for acquiring and retaining customers using email marketing

Module purpose

Although many just think of email as a customer retention channel; email marketing works best as a relationship-building tool and is great for reaching new prospects, acquiring new customers, and retaining existing customers.

In this module, we identify the key elements needed for successful customer acquisition and retention using email marketing.

How is the Learning Path structured?

Objectives
Why is email marketing and automation important?
First-party and third-party email acquisition
Types of email for acquisition
Types of email for retention
Summary

Learning Objectives

Recognize opportunities for customer acquisition through email marketing
Recognize opportunities for customer retention through email marketing

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This module is in the Email Marketing and Automation Learning Path

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