Review and improve mobile email effectiveness

Module purpose

With the majority of marketing emails now opened on a mobile device, email with a mobile-friendly design is no longer just nice to have, it’s a must-have.

This module will show you ways of assessing how people use emails and ensure your emails render correctly on mobile devices.

How is the Learning Path structured?

• Objectives
• Why are mobile-friendly emails so important?
• Subject length
• Pre-header text
• Concise copy
• Effective image usage
• Call to action
• Mobile responsive email template design
• Summary

Learning Objectives

• Identify the key design elements of high-quality emails for mobile-friendly campaigns.