Optimize your organic LinkedIn marketing

Discover the latest tips and tactics to reach, inspire and convert your audience through organic LinkedIn marketing

Module Purpose

Looking to make the most of your LinkedIn marketing? In this Learning Path module, dive into all the key benefits and features of organic LinkedIn marketing. Learn top tips for optimizing your personal and company pages, defining an effective content calendar and how to utilize Linkedin’s organic features.

How is the Learning Path structured?

Objectives
How to use RACE to align your social tactics with your goals
Why marketers are embracing LinkedIn
Optimize your personal profile
Optimize your company pages
Optimize your content and editorial calendar
Utilizing LinkedIn’s organic features
Summary

Learning Objectives

Optimize your LinkedIn personal profile and business pages
Understand the different ways to share organic content on LinkedIn and how to optimize your content using an editorial calendar
Master LinkedIn’s organic channel features to optimize your tactics
Learn how to use the RACE Growth System to win and retain more customers with your social marketing

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This module is in the Social Media Marketing Learning Path

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