Opportunities for improving digital experiences

Module purpose

Our research suggests that across businesses of different sizes, websites are redesigned using a radical redesign approach rather than adopting the mindset of continuous improvement. This module, and the digital experience learning path will support you in changing the mindset, whether it’s a mindset held by colleagues or clients.

How is the Learning Path structured?

• Objectives
• Designing an effective digital experience
• Use models to quantify the commercial benefits
• Prioritizing opportunities for improvements
• Summary

Learning Objectives

• Define the skills and processes needed for improving website effectiveness
• Make the case for investment in structured tests based on evolutionary website design