Masterclass: Unlocking 12 Key Psychological Principles to Enhance Brand Loyalty

Module purpose

Gaining trust and retaining loyalty in our post-truth world is challenging.  Today’s demanding consumers make instant judgment calls.

AI supports vital issues like customer journeys with innovations such as predictive analytics, however, artificial intelligence alone is not enough. From prompt engineering to customer understanding, you need the next level ‘P’ of marketing: Psychology.

In this Masterclass – held exclusively for Smart Insights Business Pro members – lecturer, broadcaster, and author of 15 books – including his forthcoming title, Practical Digital Marketing and AI Psychology, Jonathan Gabay will introduce you to 12 fundamental principles of psychology that you can use straight away to make the difference between a casual customer enquiry and a long-term brand relationship.

This is your opportunity to learn directly from one of the leading experts in AI and creative marketing psychology.

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How is this module structured?

• Learning objectives
• Unlocking 12 Key Psychological Principles to Enhance Brand Loyalty
• Test your knowledge
• Summary and recommended resources

Learning Objectives

In this Masterclass, you will learn:

• 12 fundamental principles of psychology
• The role of AI in analyzing consumer behaviour
• How you can use these insights to better understand your current and future customers and improve your marketing