Masterclass: How to become a smarter AI-assisted marketer

This module is in three parts:

• Learning objectives
• Masterclass: The AI-assisted marketer
• Summary and recommended resources

Despite the hype, around half of businesses aren't using AI at all in their marketing, according to our recent research. And many of those that are using it are getting it wrong or missing out on the opportunities available. Join our co-founder and digital guru, Dr Dave Chaffey, and he will step you through how to improve your hands-on personal approach to using Generative AI and how to develop a more strategic, more effective approach to managing AI in your business. You will learn:

• How to benchmark your use of AI marketing options and avoid common AI mistakes
• The best prompting techniques for ChatGPT and setting up GPTs for marketing activities shown through live interactions
• What should go into your playbook for improving use of AI in your business - from small to large
• When to use other GenAI tools where they are stronger than ChatGPT
• The latest developments in AI and what's coming next
• The Smart Insights courses and templates available to support your AI marketing