Masterclass: Effective marketing planning with a SME business perspective (B2B)

Module purpose

The case for having a marketing plan is strong. Reality however suggests that the development and implementation of a marketing plan is notoriously difficult and challenging. This is particularly so if you are a SME where time and resources are at a premium.

In this exclusive Masterclass for our Business Pro members, Smart Insights guest speaker – marketing guru Richard Mayer – will explore the issues and challenges of SME marketing planning and demonstrate how by utilizing suitable frameworks an integrated strategic and tactical marketing plan can be created.

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Richard Mayer has been working in marketing training and education for over 30 years, and has helped B2B organizations globally improve their marketing strategy and team cohesion. He has worked with a wealth of brands so we couldn’t think of anyone better to lead this session for us!

How is this module structured?

• Learning objectives
• Masterclass: Effective marketing planning with a SME business perspective (B2B)
• Test your knowledge
• Summary and recommended resources

Learning Objectives

In this Masterclass, you will learn:

• Key issues facing SMEs when it comes to planning
• The benefits of creating an integrated marketing plan
• How to use suitable marketing frameworks to shape and structure your plan