Make the case for investment in content marketing

Learn how to structure an argument for sufficient investment in content marketing to make it effective and competitive

Module purpose

All businesses use content marketing of some form, but to compete with content marketing requires sufficient investment and commitment to content marketing.

We will examine the main techniques for making the case for investment to colleagues or clients.

We’ll then break these down into those which highlight the opportunity and those that highlight existing problems with content marketing.

How is the Learning Path structured?

Objectives
Highlight the opportunity
Problems with existing content marketing
Summarizing your case
Summary

Learning Objectives

Explain the main benefits of content marketing
Use different techniques to persuade others to invest in content marketing

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This module is in the Content Marketing Learning Path

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