Link quality and backlink effectiveness audits

Learn how to review your backlinks from other websites enabling you to compete effectively

Module purpose

In competitive markets, it’s the number and quality of external links that will be the main deciding factor in your ability to outrank your competitors, so this is a critical element of improving your long term SEO performance.

In this module, we’ll explain how you can compare the quality of links to help put a plan in place to improve the backlink profile of a business.

How is the Learning Path structured?

Objectives
What are backlinks?
What do you need to audit?
Nofollow and Dofollow tags
How to audit your backlink profile
Understanding link quality
Defining link quality metrics
Disavowing poor-quality links
Tools for link analysis
Summary

Learning Objectives

Explain the difference in the quality of different types of links
Effectively audit links and backlinks to your site compared to competitors

Any Paid Membership is required

This module is in the Search Engine Optimization (SEO) Learning Path

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