Introducing AI for marketing

Learn how you can use AI for marketing, looking at the top-level capabilities of AI in a business and how to distinguish between tools

Module purpose

In this introductory module, we discuss how you can use AI for marketing, looking at the top-level capabilities of AI in a business and how to distinguish between GenAI and Predicitive Analytics tools.

How is the Learning Path structured?

Objectives
AI opportunities in marketing
What are the different types of AI?
Reviewing the AI capabilities of a business
Summary

Learning Objectives

Review the main marketing use-case for AI
Assess the top-level capabilities of AI in a business
Distinguish between Generative AI and Predictive Analytics

Starter or Pro membership is required

This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.