Integrating Google Analytics with other platforms

Learn which other data sources and tools are available from Google which can be usefully integrated into Analytics

Module purpose

The key performance element of Google’s Marketing Platform is offering tools that make it easy to collaborate and share insights that help achieve a customer-first approach to marketing.

In this module, we’ll take time to work through Tag Manager, Search Console, Google Ads, Google Signals and Google Looker (formerly Google Data Studio) in more detail so you can make an informed decision on which you should use and you know what’s involved in setting them up.

It has been updated with information and advice on GA4.

How is the Learning Path structured?

Objectives
Tag manager
Google Search Console
Google Ads and Google Signals
Google Looker (formerly Google Data Studio)
Google Optimize
Summary

Learning Objectives

Assess the value of integrating other data sources and tools with analytics
Explain the insights and benefits available from integrating tools and data including Tag Manager, Google Search Console, Google Ads, Google Signals and Google Looker

Any Paid Membership is required

This module is in the Google Analytics 4 Learning Path

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