Improving category pages

Learn how to how to optimize your category pages for both search engines and shoppers

Module purpose

Your sites product pages are essential for the success of your business. It is critical that your product pages convert customers by creating a streamlined and engaging experience.

How is the Learning Path structured?

Objectives
Setting goals and tracking the importance of product pages
Product page factors you can optimize
Review the performance of product pages
Matching searcher intent
Optimizing product and services pages
Optimize page headlines and introduction copy
Clear delivery and service messages
Develop high quality product information copy
Dynamic copy
Optimized sale or closeout pages
Summary

Learning Objectives

Develop an effective plan for optimizing product pages
Create compelling copy for product pages
Use effective design patterns that are likely to increase conversions

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This module is in the Google Analytics 4 Learning Path

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