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How to use campaign tracking in Google Analytics

Learn why, when and how to use 'UTM' tracking codes for Google Analytics reporting

Module purpose

Do you set up campaign codes?

If you don’t set up campaign codes, then you won’t be able to tell which investments in marketing promotional activities have the biggest impact.

Use our campaign tracking code creator template to standardize your tracking codes for email and social media marketing campaigns.

Module structure

Objectives
What are campaign tracking codes?
Why are campaign tracking codes important?
Which of the five tracking parameters do I need to use?
Where do I review my campaign tracking information?
Demonstration
Test your understanding
Summary

Learning objectives

Understand why you should use ‘UTM’ tracking in Google Analytics
Define how different ‘UTM’ tracking parameters should be used

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This module is in the Google Analytics 4 Learning Path

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Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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