How to structure a campaign plan

Learn how to structure a marketing campaign plan or brief

Module purpose

There are many different options for marketing campaigns, but regardless of the type of campaign, there are some common elements.

This short module explains how to create a campaign plan or brief for an agency recommending the structured included in our Word campaign planning template.

Module structure

Objectives
What is a campaign brief?
Why is campaign planning important?
It’s useful to include these parts in campaign plans…
Test your understanding
Summary

Learning objectives

Define the essential parts of a marketing campaign plan
State the difference between a campaign brief and campaign plan
Determine the key deliverables from each part of the campaign

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This module is in the Campaign Planning Learning Path

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