Goal-setting for email

Learn how to set goals using the information you’ve gained through benchmarking and analyzing your email marketing

Module purpose

You probably know that interaction with email campaigns is measured through open and click-through rates. While it’s meaningful to review email response in this way, if you fail to set goals you may not be able to determine what will make the difference to the success of your email marketing campaigns.

In this module, we show you how to set primary goals for your email marketing around efficiency and effectiveness, then focusing on activity after the click to help you assess conversion rates.

How is the Learning Path structured?

Objectives
Why is setting goals important?
Overall goals
Setting goals using a conversion model
Creating email campaigns
Summary

Learning Objectives

Set informed goals for your email marketing activities
Create SMART objectives using a conversion model spreadsheet

Any Paid Membership is required

This module is in the Email Marketing and Automation Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here