Influencer marketing

Learn how to improve your process of influencer relationship management

Module purpose

In this module you’ll learn about influencer marketing. We cover the different kinds of influencers you can work with, the tools you can use to find them, and the success factors of strategic influencer relationship management.

Module structure

Objectives
Combining Earned and Owned media
Different types of influencers you can work with
Success factors for strategic influencer relationship management (IRM)
How to work with different influencer types
Different tools for IRM Summary

Learning objectives

Understand the difference and intersection between earned and owned media
Review your use of influencer relationship management (IRM)
Structure an IRM programme and select tools to support online PR

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This module is in the Content Marketing Learning Path

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