Deploy 90-day planning

Learn how to structure a 90-day plan for marketing using our RACE planning framework to help schedule and manage key always-on and campaign-based activities

Module purpose

We’re often encouraged to create annual marketing or digital marketing plans, for example, as part of annual budgeting. This is an approach we wholeheartedly recommend to help businesses create a strategy with all the good things this involves, such as specific SMART objectives, strategies to achieve these objectives, costed strategic initiatives and priorities and measurement.

Yet annual plans have the weakness that they don’t readily translate to operational plans that can be used to manage and project plan different marketing activities.

This is where 90-day marketing planning can help. They encourage teams to regularly review the annual plan and set focused activities for 90-day planning.

Use our Word 90-day planning template to support this activity.

Module structure

Objectives 90-day marketing planning
Defining your objectives and activities
Tools for scheduling activities
Summary

Learning objectives

Structure a 90-day plan for marketing to help schedule and manage key always-on and campaign-based activities

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This module is in the Digital Transformation Learning Path

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